Services

How I can help.

Whether you need a second opinion, a program rebuilt, or a measurement layer that finally tells you the truth, the work starts the same way: with what the account is actually doing.

What I do

Four ways in.

Amazon DSP strategy and management

Full program design and hands-on management across streaming, online video, audio, and display, covering everything from account structure and inventory strategy to frequency controls and creative rotation. It is built for real growth rather than attribution theater.

AMC analytics and measurement

Tailored AMC analysis covering frequency bucketing, path-to-purchase, and new-to-brand reporting, plus audience building across AMC and its newly free paid data sets, and brand lift studies when streaming needs proving. This is the measurement layer that tells you which part of the program is genuinely working.

DSP account audits

A detailed, placement-level review of an existing program across every channel you are buying, streaming included. I look at inventory quality, frequency, audience structure, and AMC opportunities, then deliver a prioritized action list you can act on right away.

Advisory and oversight

An independent second set of expert eyes for in-house teams and agencies. I review structure, inventory, frequency, and measurement, then hand back written recommendations. The team already doing the work stays in place.

Working Together

What an engagement looks like.

Most engagements run on the same simple arc: find the waste, build around real demand, then prove it. Detailed case studies, with real performance data, are on the way as current programs mature.

Most start here
The audit
Low commitment
Find the waste before adding spend.
A placement-level review of where the budget goes, what it buys, and where frequency is leaking. You leave with a prioritized fix list, whether or not we work together afterward. The lowest-risk way to see what is really happening in an account.
Inventory qualityFrequency diagnosisPrioritized fixes
Hands-on
The build
Ongoing program
Run the program on the True Demand Stack.
For ongoing work, the True Demand Stack becomes the account's operating system: cleaner inventory, controlled frequency, and AMC audiences built to reach genuinely new customers rather than re-serving the converted. The program gets simpler and the spend works harder.
Inventory dealsFrequency controlsAudience building
Always on
The proof
Every engagement
Measure what is actually working in AMC.
Every engagement is wired for measurement from day one, covering new-to-brand, path-to-purchase, frequency reads, and a clear view of which sales your advertising actually drove rather than simply took credit for. The point is to see which part of the spend is doing the work, rather than trusting whatever the attribution window happens to report.
NTB & path-to-purchaseFrequency readsReal demand
Free Tool

Built for practitioners.

A tool I built for my own work, shared openly. No login, no email wall.

Free tool

DSP Inventory Quality Auditor

Score the placements your program is buying against a practitioner's quality rubric. It is built to surface the low-quality supply that inflates reach without driving real behavior.

Open the auditor →

Not sure which one you need?

Most engagements start with a short conversation and an audit. We can figure out the rest from there.

Let's talk