DSP Inventory Quality Auditor
Paste your Amazon DSP site and app delivery report. This scores every domain against the patterns I look for when hunting waste, then hands you a blocklist you can act on. Runs entirely in your browser. Nothing is uploaded anywhere. Streaming supply has different failure modes, so I audit that by hand rather than by rubric.
Paste your delivery data
From Amazon DSP, run a Site & App or Inventory report. Upload the file straight from DSP (.xlsx or .csv), or paste the rows below. Expected columns: domain (or site/app), impressions, spend, and ideally clicks and purchases. Include purchases if you can. It is the single strongest signal available and it sharpens every score. Column order is detected automatically.
Run the audit
The top 100 domains by spend are scored on inventory quality first: what the placement actually is, whether the supply is disclosed, what it costs relative to your account, and how much delivery it is absorbing. DSP conversions are view-through by nature, so a high view-through share is not penalized on its own. It only counts against a placement when the inventory is already questionable, which is the signature of supply claiming credit for demand rather than creating it.
| Domain / App | Type | Impressions | Spend | CPM | Score | Verdict |
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Want the version I run for clients?
The full audit pairs this with a visual review of the actual rendered pages and a cross-reference against performance.
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