The practitioner behind the practice.
An independent practitioner, start to finish.
I spent over a decade inside Amazon Ads working on DSP and AMC, and went independent at the start of the year. The person auditing your account, writing the AMC queries, and sitting on your calls is the same person, every time.
I take on a small number of brands so each one gets real attention and deep analysis rather than a junior team and a dashboard.
The focus is simple: find the waste, reach customers you are not already reaching, and use AMC to prove what is working. No agency in the middle, no media kickbacks, no incentive to spend more for its own sake.
Between engagements I build my own tools for inventory quality and frequency analysis, and for the gaps that Amazon's default measurement leaves open.
I have never been willing to sell a brand something I did not believe would work. For more than a decade at Amazon Ads I built strategy alongside some of the sharpest minds in digital marketing, people who checked my homework and pushed back hard. That is where the discipline came from: iterate toward the client's goal instead of defending your own idea. It is still how I work. You get the person who does the work, a strategy that has survived real scrutiny, and an honest read on what your money is doing.
Want a second opinion?
If your DSP program feels like a black box, or you just want an honest read on where the budget is going, send a note.
Let's talk